NKF Partners with Amara La Negra, Chef James and other Influencers to Launch Bilingual Hydration Campaign

                                                              March is National Kidney Month 

March 25, 2025 - New York, New York – The National Kidney Foundation (NKF), has teamed up with influential personalities from health, fitness, entertainment and lifestyle sectors to promote the value of proper hydration and the importance it plays in kidney health.  

The Bilingual campaign featuring English and Spanish PSA’s, aims to raise kidney health awareness in the Latino community, where the risk of Chronic Kidney Disease (CKD) is twice as high as the general population.  Currently, 37 million people are at risk of developing CKD. 

“Kidney health is an issue that often goes unnoticed, but it’s something that needs to be addressed—especially in the Hispanic community, where risk factors like diabetes and hypertension are more prevalent,” said Dolores Machua-Ruiz, Chief Marketing Officer at the National Kidney Foundation. “NKF is excited to partner with so many amazing influencers to remind everyone that early detection and prevention can make all the difference and it’s time we ensure that everyone has access to the knowledge and resources they need to protect their kidneys and overall health.” 

 This year the National Kidney Foundation is celebrating its 75^th Anniversary and is intensifying its efforts to promote the importance hydration plays in keeping kidneys healthy.  The campaign launched in March, which is “National Kidney Awareness” Month.  

 NKF has enlisted a diverse group of top-tier influencers including: 

“Hydration is crucial when it comes to your kidneys. It’s a simple step that can make a huge difference, and I’m here to encourage everyone to drink more water and take care of themselves,” said Amara La Negra, Influencer, Artist and Model. “I’m proud to be part of this campaign to raise awareness and empower individuals in my community to take action.” 

Influencers will share their personal hydration stories and educate their followers about the vital role water plays in kidney health.  

The campaign will run across various social media platforms, including Instagram, YouTube, and TikTok, with content tagged using #HidratacionParaTusRiñones and #HydrateforKidneyHealth. To stay up to date with the latest posts, follow the National Kidney Foundation on social media.  

About the National Kidney Foundation 

The National Kidney Foundation is revolutionizing the fight to save lives by eliminating preventable kidney disease, accelerating innovation for the dignity of the patient experience, and dismantling structural inequities in kidney care, dialysis, and transplantation. For more information about kidney disease, please visit www.kidney.org/