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Board Year-End Toolkit

Toolkit for Board Members

At the National Kidney Foundation, we are committed to advancing tangible, positive, and lasting impact in kidney health among ALL patients, especially communities of color. Social media is an effective and efficient way to communicate this message and stay connected with our key constituents, including patients, professionals, and the entire kidney health industry. This toolkit will help you understand best practices and follow the ground rules for responsible use of social media as an NKF board member.

NKF Social Media Policy

Link to the policy

How You Can Help

Whether you’re speaking at an NKF event, giving a media interview on NKF’s behalf, or even participating in an NKF board meeting, each of these present an opportunity to highlight NKF’s mission and your role as a kidney health activist.

 

  • Add NKF hashtags to your social media posts:
    • #MinuteForYourKidneys (Kidney Risk Campaign)
    • #KidneyStrong (Transplant Anniversary)
    • #MyKidneyVoice (Advocacy)
    • #MyKidneysMyLife (Advocacy)
    • #AccelerateTheCKDFight (Innovation Fund)
    • For more hashtags, see section below.
       
  • Tag NKF on social media and engage with us via your personal or organizational accounts
  • Share our content
  • Copy and paste the suggested social media posts or develop your own customized posts. See ideas below.

Sample Social Media Posts

Use the following social posts or customize to make your own. You may also attach one of the images below.

National Kidney Foundation

  • The National Kidney Foundation is revolutionizing the fight to save lives by eliminating preventable #kidneydisease, accelerating innovation for the dignity of the patient experience, and dismantling structural inequities in kidney care.  Learn more at kidney.org
  • The National Kidney Foundation is committed to advancing tangible, positive, and lasting impact in kidney health among ALL patients, especially communities of color. Learn more at kidney.org

Kidney Disease

  • If you have high blood pressure, #diabetes, heart disease, are overweight, or have a family history of kidney disease, you may have #kidneydisease. Learn more at kidney.org.
  • 33% of adults in the United States are at risk for #kidneydisease and most don't know it. Are you in the 33%? Take this quick quiz at MinuteForYourKidneys.org to find out if you're at risk.

Transplantation

  • With twelve people dying each day waiting for a lifesaving #kidneytransplant, it is clear that our organ donation and transplant system is underperforming. Let’s all work together to make sure all patients who need a transplant can get one. Learn more at kidney.org/transplant.
  • There is renewed hope for innovation in #kidneytransplant thanks to xenotransplantation but too many people still die while waiting for a kidney. Learn more at kidney.org/transplant
  • Nearly 100K people in the U.S. are waiting for a #kidneytransplant, and only 22,817 received a transplant in 2021. No one should die while waiting for a kidney. Learn more at kidney.org/transplant.

Advocacy

  • As kidney disease continues to disproportionately affect patients of color and patients of low income, I'm using #MyKidneyVoice to call on Congress to improve health equity on behalf of every member of the kidney community. Learn more at voices.kidney.org.
  • We need more advocates to help shape public policy focused on kidney health, organ donation, and transplantation. Add your voice by becoming an advocate at voices.kidney.org/become-an-advocate.
  • NKF advocates are working hard to ensure that living donors are protected in all 50 states. How do the laws affect living donors where you live? Find out at voices.kidney.org/state-impact.

Financial Support

  • If you believe in a world without kidney disease, join our community of monthly donors, a group of visionary supporters with a shared belief in a more hopeful tomorrow for every person affected by this disease. kidney.org/donate
  • A monthly gift of any amount has the power to fund NKF programs that can help patients live longer, quality lives. Join our community of monthly donors today. kidney.org/donate

Social Media Graphics

Select the graphic you wish to post and hold-down or right-click on the image to save to your desktop or smartphone.


Social Media Post Ideas

In addition to sharing our suggested content, you can also personalize your posts to add credibility and value to your social media message. Here are a few ideas:

  • Share your story and your connection to kidney disease.
  • Talk about what you want to accomplish as a board member.
  • Share the donation you’ve made to NKF to encourage others to do the same.
  • If you conducted a media interview on behalf of NKF, share the clip.
  • Attending a board meeting? Share a photo of yourself headed to the meeting.
  • Snap and share a photo with staff at an NKF event, or post a video clip of your speech.
  • Share an NKF advocacy alert and your personal motivation behind acting on it.
  • Share a news article about NKF or breaking kidney research and add your own commentary.

Emplifi Platform

At NKF, we use a social media management platform called Emplifi to plan, schedule, and measure the impact our social content. We also use it to create a library of NKF content that can be accessed at any time by staff and volunteers to use and socialize.  

If you’d like to get alerts about new sharable NKF content, new campaigns, press releases, and other social assets, please reach out to Daniel.Emerson@kidney.org

Hashtags

Use any of the following hashtags to support NKF visibility: #NKF, #KidneyEquity, #MyKidneysMyLife, #MyKidneyVoice, #KidneyStrong, #organdonation, #livingdonation, #transplantrecipient, #kidneydisease, #ckdawareness, #ckd, #kidneytransplantrecipient, #organdonation

 

Hashtags not to use:

#shareyourspare

Additional Toolkits

You can access the following toolkits for additional NKF campaigns and assets.

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