Kidney Risk Campaign Toolkit
33% of adults in the United States are at risk for kidney disease. That’s 1 in every 3 people. Let that number sink in for a minute. It’s huge. But while the magnitude of that number is very apparent, when you really stop and consider it, it’s lost on most people. To shed light on the potential prevalence of this disease and the huge percentage of people who might be at risk, we'll ask people, “Are You the 33%?” in our Kidney Risk Campaign™.
We are asking for your help in raising awareness about kidney disease and changing these numbers. Invite friends and family to take our one-minute Kidney Risk Quiz to see if they are at risk for developing kidney disease. Use our toolkit to spread the word! #MinuteForYourKidneys
Visit MinuteForYourKidneys.org. #MinuteForYourKidneys
Toolkit
Articles
Share the patient articles on social media and company intranet.
Sample Tweets
- #DYK that there are factors that increase your risk of kidney disease? They include #diabetes, high blood pressure and heart disease. Visit MinuteForYourKidneys.org to find out if you're part of the 33% today. #MinuteForYourKidneys
- If you have high blood pressure, #diabetes, heart disease, are overweight, or have a family history of kidney disease, you may have #kidneydisease. Learn more to see where you stand by visiting MinuteForYourKidneys.org today. #MinuteForYourKidneys
- Kidneys are just as hardworking as you are. That’s why it’s important to get them checked regularly. Take a minute and answer a few questions to keep your kidneys healthy. Visit MinuteForYourKidneys.org today. #MinuteForYourKidneys
- Right now, you or a family member could be at risk for #kidneydisease and don’t even know it! Answer a few questions at MinuteForYourKidneys.org to find out if you're part of the 33% and share it with your loved ones. #MinuteForYourKidneys
World Kidney Day (March 14th)
- Today is #WorldKidneyDay! With 33% of adults in the United States at risk for #kidneydisease, you might be one of them. Take a quick quiz at MinuteForYourKidneys.org to see where you stand. #MinuteForYourKidneys
- 33% of adults in the United States are at risk for #kidneydisease and most don't know it. Are you in the 33%? Today on #WorldKidneyDay, take this quick quiz at MinuteForYourKidneys.org to find out if you're at risk. #MinuteForYourKidneys
National Kidney Month
- #DYK that March is #NationalKidneyMonth? There are many risk factors that could put you in the 33% of adults in the United States at risk of #kidneydisease, such as #diabetes and heart disease. Visit MinuteForYourKidneys.org today to see where you stand. #MinuteForYourKidneys
- March is #NationalKidneyMonth! 33% of adults in the United States are at risk for #kidneydisease and most don't know. Visit MinuteForYourKidneys.org today to find out if that includes you. #MinuteForYourKidneys
- In honor of #NationalKidneyMonth this month, take a minute and answer a few questions to see if you are one of the 33% of adults in the United States are at risk for #kidneydisease. Visit MinuteForYourKidneys.org today. #MinuteForYourKidneys
Sample Facebook Posts
- Did you know that there are factors that increase your risk of kidney disease? They include diabetes, high blood pressure and heart disease. Visit MinuteForYourKidneys.org to find out if you're part of the 33% today. #MinuteForYourKidneys
- If you have high blood pressure, diabetes, heart disease, are overweight, or have a family history of kidney disease, you may have kidney disease. Learn more to see where you stand by visiting MinuteForYourKidneys.org today. #MinuteForYourKidneys
- Kidneys are just as hardworking as you are. That’s why it’s important to get them checked regularly. Take a minute and answer a few questions to keep your kidneys healthy. Visit MinuteForYourKidneys.org today. #MinuteForYourKidneys
- Right now, you or a family member could be at risk for kidney disease and don’t even know it! Answer a few questions at MinuteForYourKidneys.org to find out if you are part of the 33% and share it with your loved ones. #MinuteForYourKidneys
World Kidney Day (March 14th)
- Today is #WorldKidneyDay! With 33% of adults in the United States at risk for kidney disease, you might be one of them. Take a quick quiz at MinuteForYourKidneys.org to see where you stand. #MinuteForYourKidneys
- 33% of adults in the United States are at risk for kidney disease and most don't know it. Are you in the 33%? Today on #WorldKidneyDay, take this quick quiz at MinuteForYourKidneys.org to find out if you're at risk. #MinuteForYourKidneys
National Kidney Month
- Did you know that March is #NationalKidneyMonth? There are many risk factors that could put you in the 33% of adults in the United States at risk of kidney disease, such as diabetes and high blood pressure. Visit MinuteForYourKidneys.org today to see where you stand. #MinuteForYourKidneys
- March is #NationalKidneyMonth! 33% of adults in the United States are at risk for kidney disease and most don't know. Visit MinuteForYourKidneys.org today to find out if that includes you. #MinuteForYourKidneys
- In honor of #NationalKidneyMonth this month, take a minute and answer a few questions to see if you are one of the 33% of adults in the United States are at risk for kidney disease. Visit MinuteForYourKidneys.org today. #MinuteForYourKidneys
Sample Instagram Posts
- #DYK that there are factors that increase your risk of kidney disease? They include #diabetes, high blood pressure and heart disease. Visit MinuteForYourKidneys.org to find out if you're part of the 33% today. #MinuteForYourKidneys
- If you have high blood pressure, #diabetes, heart disease, are overweight, or have a family history of kidney disease, you may have #kidneydisease. Learn more to see where you stand by visiting MinuteForYourKidneys.org today. #MinuteForYourKidneys
- Kidneys are just as hardworking as you are. That’s why it’s important to get them checked regularly. Take a minute and answer a few questions to keep your kidneys healthy. Visit MinuteForYourKidneys.org today. #MinuteForYourKidneys
- Right now, you or a family member could be at risk for #kidneydisease and don’t even know it! Answer a few questions at MinuteForYourKidneys.org to find out if you're part of the 33% and share it with your loved ones. #MinuteForYourKidneys
World Kidney Day (March 14th)
- Today is #WorldKidneyDay! With 33% of adults in the United States at risk for #kidneydisease, you might be one of them. Take a quick quiz at MinuteForYourKidneys.org to see where you stand. #MinuteForYourKidneys
- 33% of adults in the United States are at risk for #kidneydisease and most don't know it. Are you in the 33%? Today on #WorldKidneyDay, take this quick quiz at MinuteForYourKidneys.org to find out if you're at risk. #MinuteForYourKidneys
National Kidney Month
- #DYK that March is #NationalKidneyMonth? There are many risk factors that could put you in the 33% of adults in the United States at risk of #kidneydisease, such as #diabetes and heart disease. Visit MinuteForYourKidneys.org today to see where you stand. #MinuteForYourKidneys
- March is #NationalKidneyMonth! 33% of adults in the United States are at risk for #kidneydisease and most don't know. Visit MinuteForYourKidneys.org today to find out if that includes you. #MinuteForYourKidneys
- In honor of #NationalKidneyMonth this month, take a minute and answer a few questions to see if you are one of the 33% of adults in the United States are at risk for #kidneydisease. Visit MinuteForYourKidneys.org today. #MinuteForYourKidneys
Social Media Images
Redes Sociales (Social Media en Espanol)
Twitter:
¿Sabías que hay factores que incrementan el riesgo de una enfermedad de riñones? Los más comunes son: diabetes, presión alta y enfermedad cardíaca. Descubre aquí si eres parte del 33%. Complete el cuestionario para averiguarlo: https://www.kidney.org/kidney-quiz/es/?version=awareness
Tus riñones trabajan tan duro como tú. Por eso es importante revisar los riñones regularmente. Tómate un minuto para contestar unas preguntas para mantener tus riñones sanos: https://www.kidney.org/kidney-quiz/es/?version=awareness
Facebook:
¿Sabías que hay factores que incrementan el riesgo de una enfermedad de riñones? Los más comunes son: diabetes, presión alta y enfermedad cardíaca. Descubre aquí si eres parte del 33%. Complete el cuestionario para averiguarlo: https://www.kidney.org/kidney-quiz/es/?version=awareness
Tus riñones trabajan tan duro como tú. Por eso es importante revisar los riñones regularmente. Tómate un minuto para contestar unas preguntas para mantener tus riñones sanos: https://www.kidney.org/kidney-quiz/es/?version=awareness
Instagram:
¿Sabías que hay factores que incrementan el riesgo de una enfermedad de riñones? Los más comunes son: diabetes, presión alta y enfermedad cardíaca. Descubre aquí si eres parte del 33%. Complete el cuestionario para averiguarlo: minuteforyourkidneys.org/es
Tus riñones trabajan tan duro como tú. Por eso es importante revisar los riñones regularmente. Tómate un minuto para contestar unas preguntas para mantener tus riñones sanos: minuteforyourkidneys.org/es
Imágenes para Redes Sociales
Social Media Headers
Influencer Instructions
Are you active on social media and would like to create your own content in support of the campaign? Here are a few guidelines and ideas:
- If you have one of the major risk factors for kidney disease (diabetes, heart disease, high blood pressure, obesity, or family history of kidney disease) we encourage you to share your connection with your followers. Take our Kidney Risk Quiz and ask your followers to do the same at MinuteForYourKidneys.org.
- Post throughout National Kidney Month (March) and on World Kidney Day (March 14th).
- Instagram at @NationalKidneyFoundation
- Twitter at @NKF
- Tik Tok at @nationalkidneyfoundation
PSA Radio Script
Use the PSA script to submit to radio stations and ask them to record and run the PSA.
Ad and Poster
If you’d like an ad resized for placement in a publication, please submit a Job Request form with the final ad specs.
Similarly, if you’d like posters printed for delivery, please submit a Job Request form specifying size and quantity. The PDF is currently 8.5 x 11.
Proclamation and Lighting Request Letter
Use these templates to ask your local governments and businesses to declare March, National Kidney Month.
Corporate Letter
Use the email template to ask companies to promote kidney health to their employees.